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From food and fuel to
loading and child care, franchises exert enormous influence over the global
business landscape as well as within our personal lives. Yet, the franchise
phenomenon remains largely undocumented and frequently misunderstood, with
very little analysis available on the management challenges and
opportunities that chains face. In this context, the Forum established the
Franchise Strategy Group.
Objectives
- Assist
organizational and individual members in adopting the franchise direction
and acquiring its tools and know how.
- Allow for a
deeper look at the key factors that shape a franchise's business success.
- Upgrade the
level of the Franchise profession in Egypt, with respect to knowledge,
expertise, practices, ect…..
Strategy Group
Work Plan
-
Identify critical issues pertaining franchise and area development
strategies.
- Arranging
special events to discuss issues and problems that hinder franchise in
Egypt.
- Help opening
channels of communication with the government to facilitate the franchise
process in Egypt.
- Organize and
coordinate with other institutions in Egypt and abroad to host related
events for the Forum's membership.
Governance
- The Group has a
chairman and a vice-chairman.
- The Group will hold a minimum of one meeting per month, and is
reporting to the Forum's Executive Board. The Group may hold more than one
meeting when necessary.
Contacts
Chairman:
Ahmed Nasseir, House of Donuts International.
E-mail:
franchisesg@eieforum.org
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