Welcome to Egypt's International Economic Forum

PARTNERS

I.T. PARTNER

Mr. M. Shafik Gabr

Chairman

Chairman & Managing Director ARTOC Group for Investment & Development

Show Bio

Mr. Khaled Bahaa El Din Raafat

Secretary General

Vice Chairman & Chief Executive Officer
Egyptian Knitting & Ready Made Co.

Show Bio

Mrs. Shahira Magdy Zeid

Treasurer

Chairman
MZ Investments Co.

Show Bio

Eng. Nabil Ibrahim

Vice Chairman Oil & Gas
Arab Engineering & Distribution Company (AEDCO

Show Bio

Mrs. Loula Abou-Seif Zaklama

President and Managing Director Rada Research & Public Relations Co.

Show Bio

Mr. Ashraf Gohar

Chairman
African Paints Company

Show Bio

Mr. Emad Taymour

President
AMENT

Show Bio

Mrs. Loula Abou-Seif Zaklama

Mrs. Loula Zaklama is a public relations and marketing expert with 40 years of experience in advertising, marketing and public awareness campaigning. Founder and president of Egypt’s leading private marketing research and public relations company, her proven expertise and vast network of connections makes her the first choice of multinational companies operating in Egypt. Her special expertise lies in designing marketing and communication strategies for Egyptian companies, multinationals, such as IBM, Daimler Chrysler, Procter & Gamble and Cadbury Egypt.

She works closely with various government entities as consultant for communication strategies. She is presently consultant for General Authority for Investment and Free Zones )GAFI) for the Egypt Investment Promotion campaign presently being implemented in 10 countries (Europe, M.E. and Asia) and consultant for the Ministry of Housing, the Ministry of Communication and Information Technology, EgyptAir, and the Great Museum.

Her international relations are widespread in the US, Europe and the Middle East.

She began her career at the start of the 1960s. She founded Radar Advertising Agency, the only private sector advertising agency in a completely state-run economy, at a time when granting contracts to private firms was difficult.

In 1982, she founded Rada Research & Public Relations Company and is currently its President and Managing Director. The company is the only one in Egypt specializing in both disciplines.

Mrs. Zaklama held several international positions and has many contributions to the PR industry, among which are:
-Elected World President for International Public Relations Associations (IPRA) for 2006.
-Board member of Gallup International for four years.
-Spoke at many PR international conferences across the globe, including: Russia, China, Kazakhstan and several cities in Europe and the Middle East.

All of the above have entitled her to many titles, merits and awards including:
-Recipient of the Atlas Award International Life time Achievement 2007, presented by the Public Relations society of America.
-Selected as one of the 50 Arab leading businesswomen in the Middle East 2006, by Forbes Middle East.
-Received the AmCham “Special Achievement Award” in 2004.
-Selected as one of the 50 Leading Women Entrepreneurs of the World by the Star Group, sponsored by IBM and Fortune Magazine, in May, 1998.
-Received the Medal of Merit, International Advertising Association, Chicago, 1986. This medal is given once every two years, at the IAA World Congress, for outstanding contributions to the advertising industry.

Mrs. Zaklama’s teaching career includes: teaching the Public Relations Diploma at the American University in Cairo (AUC) and serving as a Part Time Professor at Misr International University.

Mrs. Zaklama graduated from the American University Cairo (AUC) with a BA in Mass Communication. She continued her studies in advanced marketing research at the Burke Institute in Cincinnati, USA.